Geographic Information Systems (GIS) are quickly becoming a fundamental aspect of Retailers' advertising decision-making process. In fact, one map in some cases can more clearly define a marketing strategy than 100 pages of data. The simplistic power behind mapping is its ability to project multiple pieces of information (e.g. RFM, Home Income, Ethnicity, Drive times, etc…) within one window of space. Buying trends don't necessarily require serious data crunching when a single map provides clear clusters of target customers at the ZIP, carrier route, or ZIP+4 level. There are a number of other fundamental marketing attributes of GIS: store plotting avoids marketing cannibalization of current customers, competitor plotting allows targeted advertising to likely competitor customers, geographic layering identifies features that limit prospect conversion (e.g. rivers, golf courses, airports, highway design, etc…), and cross-dimensional plotting empowers the Retailer to identify complimentary habits within multiple channels.

Click here to see samples of GIS projects. Call today to speak to a Retail Specialist or e-mail us at retail@data-graphix.com for more details!