In our continuing effort to allow Retailers more insight into the living and buying habits of their customers, DataGraphix created a solution that enables the overlay of data from our national Consumer file onto your customer database. Once restricted to information solely based on a customer's purchase history within their own stores, Retailers can now append up to 90 additional demographics and lifestyle characteristics to be more comprehensive in their identification of their "ideal" customers. Demographic and lifestyle overlays lead to dramatic increases in cross-sell opportunities for those Retailers positioned to capitalize. For other Retailers, such intelligence can help better position the Retailer to begin to realize and benefit from those opportunities. What makes DataGraphix unique is just that…our uniqueness. As one of the few national data compilers, we are best suited, economically and professionally, to identify and capture that data specific to your present and future marketing needs. Our models are utilized to identify and model buying patterns and shopping consistencies. While location, location and location is important to Retailers, so too are identification, recognition and responsiveness.

Detailed examples and product demonstrations are available to emphasize the power and flexibility of this database enhacement. Call today to speak to one of our Retail Specialists or e-mail us at retail@data-graphix.com for more details!