Often modeling services will deliver a package of statistical analyses without sufficient collaboration with end-users and/or data production and sales force staff. So too, many modeling services merely attempt to identify 'predictive' characteristics of the responders, while failing to identify those of the non-responders. If the majority of the predictive characteristics of the responders are also descriptive of the non-responders, what has the Retailer really learned? Differentiation is the key element in any modeling technology. With such in mind, DataGraphix offers the creation of profile, predictive and segmentation models at both the consumer and business level with an emphasis on collaboration and application of the intelligence generated by the model. DataGraphix offers a cross-validation approach to its modeling initiatives in that a random sample containing approximately fifty to sixty percent of a client's records is initially drawn to build the model. This initial model is then tested on the remaining records, which results in model validation.

Case studies are available that demonstrate just how effective our modeling solutions are when implemented into a marketing strategy. Call today to speak to one of our Retail Specialists or e-mail us at retail@data-graphix.com for more details!